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Not a day goes by that we do not hear some reference to social networking.   "Blog this or tweet that."  It's probable that we all have already “clicked-on” a social media outlet to see what it was all about and highly possible that some of us are regular participants, having created Facebook, Twitter and LinkedIn accounts.  Simply put, social media is a collection of web-based applications that enable peer-to-peer communication and the rapid sharing of information. Social media is billed as a group of new technologies, but when you scrub away, the technology it is all about how and why people connect. 

 

As of October 2013, Facebook has more than 1.19 billion active users, and 78% of those are accessing it via a hand-held device.  The fastest growing demographic is those 35 years and older.

 

In a few short years, LinkedIn has risen to become one of the leading social networking platforms on the internet, grabbing a firm hold of the business and professional networking on the internet.  Much of its success has been built on fulfilling users' innate desire to learn and interact with peers by sharing knowledge and information, says Allen Blue, LinkedIn Co-founder and Vice President of Product Strategy. 

 

The stage is now set for your association to further advance into the social networking world, now that the opportunity has presented itself. The question that looms large is how, where and when.  Should we be on a public platform or should we have our own network with control, content and contact driven by the membership?  The answer is simple – both. 

 

A presence on LinkedIn or an association page created on Facebook makes people aware that you exist.  Your name, mission and purpose provide valuable information in the public domain.  They create brand awareness and may lead to membership increases or donations.  However, it is highly unlikely that your members would be comfortable sharing intellectual property or “friending” people outside their group of known colleagues. 

 

The rise in social networking has evolved into private, professional platforms that are linked to and driven by the member database in association management software, thus creating a community with the same interests in collaboration and information sharing.  AR has partnered with Higher Logic, a cutting edge company that provides integrated online solutions to facilitate social networking, collaboration and communities.  This company’s products are designed to be driven by our AMS platform. 

 

At AR, we can work with you to formulate a strategy for brand awareness in the rapidly changing social media arena. 

 

Facebook has more than 1.19 billion active users, and 78% of those are accessing it via a hand-held device.  The fastest growing demographic is those 35 years and older.